Nike JDI

I had the privilege of designing the launch for the Nike JDI Australian extension campaign 2019 – ‘Dream Crazier.’ The campaign featured prominent Matildas’ players, including Sam Kerr, Ellie Carpenter, and Caitlin Foord. ‘When they try to put you in your place – show them where you belong’ served as a powerful rallying cry for athletes to defy expectations and shatter stereotypes. Through compelling imagery and inspiring messages, we aimed to ignite passion and empower athletes to challenge the status quo..

Australian Extension Campaign 2019

Work done in collaboration with Blood UTD

When they try to put you in your place, show them where you belong. Just do it. Nike OOH
Nike OOH It's only crazy until you do it.
Instagram Story Nike
Just do it