I was asked by Airbnb to create a visual identity for Creative Space Sydney 2018. The underpinning concept of the visual appearance is inclusive design. The idea behind the visuals is to create friction and translate this feeling across different media and formats. The design further incorporates elements that can get lost in ‘translation’. Therefore, only parts of the letters appear or are written in different languages. The colour scheme and grain of the background symbolise the struggles of the visually impaired. At the event people were informed about the concept and later received a second menu which complies with inclusive design principles.