The Boundary Social

Cricket Australia

Concept and Art Direction for The Boundary Social — Cricket Australia’s new exclusive summer viewing experience in Sydney and Melbourne. I created a visual identity that reflects an ideal day at the cricket by combining modern colours of the magic hour with a high-contrast typeface with thin, pointy, heavily bracketed serifs and a personalised script font.

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Boundary Social Launch Event For Cricket Australia
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WATCH CRICKET AUSTRALIA‘S PROMOVIDEO HERE

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Work done in collaboration with Blood UTD