THE BOUNDARY SOCIAL
Concept and Art Direction for The Boundary Social — Cricket Australia’s new
exclusive summer viewing experience in Sydney and Melbourne. I created a
visual identity that reflects an ideal day at the cricket by combining modern
colours of the magic hour with a high-contrast typeface with thin, pointy,
heavily bracketed serifs and a personalised script font.
WATCH CRICKET AUSTRALIA‘S PROMOVIDEO HERE
Work done in collaboration with Blood UTD