AFL Western Bulldogs – Belong to the West

A club firmly rooted in the vibrant spirit of the West, welcoming new arrivals every day who seek a fresh start, a new country, and a place to truly belong. The visual identity for the Doggies is rooted in the idea of symbolising the diverse tapestry of Melbourne’s West. To capture this essence, we embarked on a creative journey through Footscray, capturing textures that represent the authentic character of the community. These textures were thoughtfully brought together, forming a powerful background that signifies unity – the very strength that defines the West.

Membership Campaign